Events
Identify the actions that actually matter: CTA clicks, form starts, submissions, purchases, sign-ups, and meaningful interactions.
BEHAVIOR MEASUREMENT / CONVERSION INTELLIGENCE
Your conversion rate tells you what happened. Not why the journey broke.
I make the behavior between arrival and conversion visible, so you can see where people move forward, where they stop, and which parts of the journey deserve a closer investigation.
JOURNEY SIGNAL
Illustrative funnel
ANALYZING
01
Landing
1,000
02
Engaged
640
03
Intent
218
Significant loss detected
04
Action
73
Illustrative data only. The point is not the numbers. It is knowing where to look.
01 / THE BLIND SPOT
Two numbers can hide an entire customer journey.
You know how many people arrived.
You know how many converted.
But between those two numbers, people clicked, hesitated, explored, abandoned forms, returned, ignored calls-to-action, moved between pages, or disappeared completely.
That behavior is where many useful clues live.
If those actions are not measured properly, the final conversion rate tells you that something happened without showing you where to investigate next.
02 / MAKE IT VISIBLE
I turn the journey into signals you can inspect.
Not every click deserves a dashboard. We focus on behavior that helps explain movement toward or away from conversion.
Drop-Offs
Find the stages where a disproportionate number of people stop progressing through the journey.
Funnels
Connect individual actions into a sequence so the journey can be measured as a path, not a pile of unrelated metrics.
Patterns
Compare useful segments, devices, acquisition sources, or journey stages when those differences can reveal a meaningful pattern.
03 / WHAT I INVESTIGATE
Measurement should answer questions, not decorate dashboards.
Measurement Gaps
Are important customer actions missing, duplicated, incorrectly configured, or buried beneath meaningless events?
Funnel Loss
At which stage does progression weaken, and how large is the loss compared with the stages around it?
Behavior Differences
Do important patterns change across devices, traffic sources, landing experiences, or other useful segments?
Decision Signals
Which findings are strong enough to justify deeper investigation, experimentation, or a change in priority?
04 / THE METHOD
Make it visible. Follow the behavior. Find the signal.
Map
Define the meaningful stages between discovery and the outcome the business cares about.
Measure
Make the important events and transitions visible with a cleaner measurement structure.
Investigate
Follow progression, abandonment, and useful behavioral differences through the journey.
Prioritize
Turn the strongest evidence into a clearer list of what deserves attention next.
05 / THE SHIFT
From watching numbers to understanding movement.
01
See low conversion
02
Guess what happened
03
Change something
04
Hope it works
01
Map the journey
02
Measure behavior
03
Locate the loss
04
Prioritize evidence
06 / WHAT YOU GET
Evidence you can actually use.
The exact work depends on the measurement problem, but the goal stays the same: turn behavior into something useful for decision-making.
Conversion Event Map
A clearer definition of the actions and milestones worth measuring.
Funnel Structure
A measurable view of how customers progress through important stages.
Drop-Off Findings
Identification of journey stages showing meaningful loss or unusual behavior.
Behavior Insights
Useful patterns and differences that help explain where deeper investigation may be warranted.
Priority Actions
A practical hierarchy of what the evidence suggests deserves attention first.
07 / NO DATA THEATER
Analytics can show behavior. It cannot read minds.
A drop-off tells us where something happened, not automatically why a person made the decision they made.
Good conversion intelligence narrows the search. It gives us evidence, reveals patterns, challenges assumptions, and shows where deeper investigation or testing makes sense.
The goal is not pretending data knows everything. The goal is making fewer decisions in the dark.
CONVERSION INTELLIGENCE
Stop staring at the final number. Follow what created it.
Make the journey visible, find where momentum disappears, and use the evidence to decide what deserves attention next.
Bigin Investigation