Don't Take My Word For It. Look At The Leaks.
Every business has friction hiding somewhere. These investigations show how I approach the hunt, trace the customer journey, expose what is being missed, and identify where the experience can be tightened.
Where The Leaks Were Hiding.
These are illustrative investigations, not client case studies. Each one demonstrates how I think through a conversion problem before recommending a fix.
The investigation room is currently empty.
I Don't Start With The Fix.
That's how businesses end up paying to fix things that weren't actually broken.
I start with the journey. Where does attention become hesitation? Where does intent disappear? Where does a customer stop moving?
Then we investigate why.
Observe
Understand what the customer actually encounters.
Investigate
Trace friction across the customer journey.
Expose
Identify the leak and understand why it exists.
Seal
Recommend practical changes that create a cleaner journey.
There Might Be A Leak In Your Funnel.
More traffic won't automatically repair a journey that quietly loses customers.