About Me

I pay attention to what happens between the obvious parts.

I'm Precious, the person behind Leakendia. I became interested in the parts of a customer journey that are easy to overlook: the pause before a click, the question a page never answers, and the small point of friction that turns interest into hesitation.

The Perspective

The final number rarely tells the whole story.

You can see what happened. The harder part is understanding why.

A business can see traffic, leads, sales, drop-offs, and conversion rates. Those numbers matter, but they usually describe the destination rather than the journey that produced it.

Somewhere along the way, a person made a decision. They understood something, questioned something, trusted something, ignored something, or decided that continuing was no longer worth the effort.

I became interested in that part of the story: what happened between the moment someone paid attention and the moment they either moved forward or disappeared.

ATTENTION → CLARITY → TRUST → ACTION

What I Investigate

Most leaks are not one big obvious problem.

They are usually a collection of small moments that make the next step less clear, less convincing, or harder than it needs to be.

Conversion Friction

The extra click, unclear instruction, unnecessary field, or awkward step that makes someone work harder to do something they were already willing to do.

Funnel Breaks

The points where one stage creates interest but the next stage fails to carry that interest forward. Momentum disappears between steps.

Messaging Gaps

The places where people have to work too hard to understand what is being offered, who it is for, or why it matters to them.

Trust Gaps

The unanswered question, missing proof, or uncertainty that appears when someone is interested but still isn't comfortable moving forward.

Journey Disconnects

When the experience changes from one touchpoint to another and the customer has to reorient themselves instead of simply continuing.

Hidden Friction

The small problems that seem harmless on their own but become meaningful when they keep appearing throughout the same journey.

My Philosophy

Don't scale what you haven't understood.

More traffic puts more people through whatever experience already exists.

If the journey is clear, that can help. If the journey is confusing, adding more people simply gives the confusion a larger audience.

So I would rather want you to understand the experience first, find what is getting in the way, and help you make the important changes before pushing harder on acquisition.

How I Work

Investigate first. Change second.

I don't want to start with a list of things to change. I want to know what is happening first, because fixing the wrong thing is still wasting time.

Observe

Start with the experience itself. What does a person see, read, click, question, and encounter?

Trace

Follow the journey from the first interaction through the moments where a decision is expected.

Expose

Turn vague signs like "people are dropping off" into specific problems that can actually be understood.

Prioritize

Separate what is noticeable from what is worth fixing, then focus attention where the journey needs it most.

Find the Leak

Something feels wrong? Start with the journey.

Before changing everything, find the point where the experience starts losing people.

Begin Investigation